Hello there!

I'm Hugo, a highly experienced (15+ years) versatile product designer with a background in graphic design. I enjoy coding and usability testing and have previously worked at Designit and LSEG.

And currently available for work!!!

Selected Work

Case Study Two (soon)

Case Study Three (soon)

WORK EXPERIENCE

06.2023 — 06.2024

Senior Product Designer

Altery

London, UK

During my time at Altery, I revamped the processes and practices of a four-person design team by establishing new design standards, guidelines and procedures that the team could follow to maintain consistency in their work. I also conducted comprehensive UX and UI reviews of the existing interfaces and developed a documented UI component library for Figma to kickstart a future design system. My other focus was working closely with other departments, such as Business Development, Marketing, Anti-Money Laundering and FinCrime, researching and designing a more efficient business client onboarding process and corporate website.

04.2022 — 09.2022

Principal UX Designer

LSEG (London Stock Exchange Group)

London, UK

Throughout my six-month contract, I spearheaded a strategic project to identify growth opportunities and future industry trends for the News section of the Refinitiv Workspace platform for a 5/10-year time frame. I conducted thorough UX reviews on the existing product and production pipeline. Before my departure, I proactively initiated the design of new features incorporated into the 2023 product roadmap.

06.2019 — 04.2022

Senior UX Designer

Designit A/S

London, UK

I was invited to transfer to Designit (part of Wipro Group), where I was involved in some of their top projects: I’ve led the product design for BP Strala (a trial new platform and mobile application for a consumer-focused offering) for two years and the Corporate Website for Cynergy Bank. Before, I was involved in the Cynergy online banking app UX and was responsible for developing a unified Design System for them. Other responsibilities included performing User and Usability tests, collaborating closely with Service Design and facilitating discovery workshops with clients.

04.2018 — 06.2019

Lead UI/UX Designer

Wipro Digital

London, UK

At Wipro Digital, I have been developing highly complex intranet systems for BP in collaboration with Designit, not only co-leading the strategic design/user research stage of the projects but also performing Design reviews to maintain a high standard in terms of usability and user-centred design principles. Other responsibilities include performing Usability tests.

04.2016 — 03.2018

Senior UI/UX Designer (Digital Lead)

Cogora

London, UK

As Senior UI/UX, I acted internally as the Champion of UX, helping the Managing Director re-shape the Creative Department to follow UX and Usability best practices by developing internal protocols and ways of working for UI, UX and Development. From Product Strategy to Project Management, from sketches to high-fidelity prototypes, I have developed new projects for the healthcare industry, from CME (Continuing Medical Education) e-learning platforms to disease awareness and event websites, including some of the top congresses in the UK for Healthcare Professionals.

09.2013 — 04.2016

Senior Web Designer (Team Lead)

PCM Healthcare

London, UK

Working as Senior Web Designer, I helped the company to deliver several digital products for the Healthcare industry and develop a proprietary Delegate Management System (DMS) that allowed PCM to manage all the bookings of their multiple healthcare events efficiently. I was responsible for designing (and building using WordPress) most of the digital products developed by the boutique agency, as well as managing and mentoring a team of in-house (and sometimes freelance) web developers and graphic designers.

02.2006 — 12.2012

Designer (Team Lead)

id:D Design Lab (FBAUP, Centre of Art and Design Studies)

Porto, Portugal

As Team Lead in FBAUP's Design Lab, I oversaw the entire design production from initial brainstorms to final deliverables – including communication with project stakeholders — of multiple web and print projects, mainly for the Academic and Art industries. In the last two years, I was also the internship coordinator, mentoring undergraduate students and identifying expertise for the team.

Working with a multidisciplinary team of designers, illustrators, developers, copywriters, and photographers, in a highly creative and collaborative environment, I have implemented a User-Centred Design iterative process and methodologies approach to digital projects, following best practices and standards in usability and accessibility, while working on my MA in Usability. Focusing on user research, information architecture, prototyping, visual design and user testing, I also led the front-end development in several projects.

The id:D was an R&D unit within FBAUP and provided scientific and technical expertise for undergraduate, graduate and doctoral students, which was part of my responsibilities. I collaborated as a communication design expert in the following research projects:

— PEREIRA, Jorge (2015). The contribution of communication design as a strategic constituent for the development of organizations - the input of digital media. PhD Thesis. University of Porto .
— DOLBETH, Júlio (2014). Convergências entre Ilustração Contemporânea em Portugal e Património Popular Português. PhD Thesis. University of Porto.
— RANGEL, Adriano (2009). A Imagem Documental na Construção de uma Memória Cultural Futura. PhD Thesis. University of Porto.

Past clients

lseg
cynergy
lloyds
bp
dyson
motability
jaguar-landrover
daa
ineos
pfizer
novo-nordisk
astrazeneca
indivior
merck
gilead
bd
abbvie
novartis
som-furia
i2ads
ead
uporto
ilidio-pinho
mnac

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